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In recent years, other-worldly(isekai) has become one of the most dominant subgenres of anime, manga, and light novels, with each season bringing a fresh wave of stories about ordinary people being reborn into wondrous fantasy worlds. But Ghost in the Shell: Arise director Kazukicha Kise wonders why the genre has been so appealing to modern audiences.
Director: “Do you all hate this world so much?” 'There are so many stories that make me think. It's amazing that only things that are reincarnated are created. Recently, there was even a work about being reincarnated as a vending machine... I was really surprised (laughter). When it comes to animation, I feel like there are fewer and fewer based works.
Ghost in the Shell is a fantasy with its elements of electric brains and cyborgs, but other elements are the same as real humans. You can't use magic, there are no monsters, and there is no concept of leveling up. These days, animation doesn't even have a unique interface, and a level meter can appear in front of you just by touching a space. I don't know if it's because I'm older, but I'm like, 'What does this mean? I think so. “I don’t understand it at all.”
source
https://www.cbr.com/isekai-vs-regular-fantasy-anime-ghost-in-the-shell-arise-director/
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Why ‘other-worldly(isekai)’ is Popular
1. This is because life has become that much more difficult. (This is common throughout the world.)
2. All young people are living their lives to the best of their ability.
Among them, some young people find temporary comfort and relaxation through 'other-worldly(isekai)' in this difficult life.
3. The main characters in this world are modern people. We are humans living in the same era as the consumers who see it.
This further maximizes consumers’ emotional empathy. In the past, characters in the fantasy genre were strictly ‘fantasy natives.’
Therefore, even if you empathize, a certain degree of wall is created. Of course, I didn't feel this wall at the time. but
As other worlds appear and modern people like us go to other worlds, this wall is completely torn down.
This has the same effect as watching a 'travel information program' where you travel through a fantasy world through fantasy characters.
4. Every genre has a trend at one time, and that trend will eventually end.
5. If you think about why Arthur Conan Doyle's Sherlock Holmes was popular in England in the past, you will understand.
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